About 2017-06-29T01:43:12+00:00

Who are we?

We are research. We are strategy. We are ideas. We are education. That’s right, the Healthy Thinking Group consists of a diverse team of specialists, with expertise in almost every aspect of communication, from business strategy to brand planning, creative ideation to medical education, training and development, the list goes on…

We are united by our passion for health – whether that’s human, animal, plant or environmental – and we are experienced in working with the pharmaceutical, chemical and agricultural industries.

Our core business units, Optiv, h&t and aeffect, specialise in consulting, advertising and medical communications, and together as the Healthy Thinking Group we offer integrated solutions that are founded on unique insights and executed with energising creativity.

What does healthy thinking mean to us?

We help our clients with brands that protect and improve the health of humans, animals, plants and the environment. That’s a pretty good reason to come to work every day. But for us, healthy thinking goes even further than that.

Healthy thinking is also about drawing upon the relevant expertise at the right time, and in the right way. With our dedicated business units, we can share insights, knowledge and ideas, to deliver stronger and more robust solutions that help you meet your commercial goals.

Why partner with us?

Aside from the diverse skillsets and our passion for health, it might also interest you to know that:

  • We have been providing Healthy Thinking communications solutions for over 30 years and are now the largest specialist health and rural agency in Australia, New Zealand and the Asia Pacific region
  • We have a unique way of doing business, which means we can work with all sorts of clients in all sorts of ways
  • We’re experts in connecting to various target markets through digital, press, direct marketing, point of sale, experiential, new media and much more
  • We have offices located across the Asian Pacific region in Sydney, Melbourne, Auckland, Singapore, Seoul and Hong Kong.